This is the quick, one-page version. For the full six-lesson course with a working quiz,
the workbook, and the year-long calendar, see the SWOT Analysis course elsewhere in your planner.
Internal · Helps you
Strengths
What do you do better than most? What resources, skills, or reputation do you already have?
Internal · Hurts you
Weaknesses
Where do you fall short? What do competitors do better? What are you avoiding?
External · Helps you
Opportunities
What is changing in your market, your customers, or your industry that you could use?
External · Hurts you
Threats
What could hurt you from outside: competitors, costs, regulation, or a shifting market?
The Crossing
A SWOT is only useful once you cross the four lists against each other. Answer what you can.